Creativity is one of California’s greatest economic assets. Having a creative edge supports economic prosperity. More than ever before the market value of products and services derives from their uniqueness and aesthetic appeal as well as their functionality and performance. More companies are seeking employees with creativity in addition to problem solving and communications skills. Business location decisions are increasingly influenced by factors such as the availability of a creative workforce and the quality of life available to employees. Moreover, the talent that drives the creative economy provides a competitive advantage that reaches across almost every industry in the state.
THE FAST FACTS: 723,300 jobs in Los Angeles & Orange Counties (direct, indirect, induced) 1 in 7 in the L.A. region. Report – Courtesy of Otis College of Art and Design, Report on the Creative Economy 2013